September is National Honey Month, and since 2017 the National Honey Board has partnered with retail bakeries from across the country to help educate consumers on the important role honey, honey bees and beekeepers play in our food system.
Honey bees are responsible for more than 35% of the foods we eat. Most consumers are not aware of this, and the National Honey Board seeks to educate them by promoting a simple message: Buy made-with-honey products. Support healthy honey bees. With the help of 25 retail bakery partners, the month-long celebration promotes the importance of honey bees and made-with-honey bakery foods.
Retail bakeries receive:
A 60-pound pail of honey to create made-with-honey bakery foods throughout September
A Sticky Station educational kit that includes three honey varietals for customer use on purchased baked goods/pastries
The opportunity to cross-promote on @Honey4Pros and @NationalHoneyBoard
To get the celebration started, we chatted with this year’s 25 partners about why they love baking with honey.