TRENDS

The retail channel accounted for 35% of total U.S. honey volume in 2019, at 213MM pounds the largest of any segment¹.

Retail honey sales rose in 2022, with dollar sales ahead 15.4% versus the prior year. However, unit sales were flat at +0.1% and volume slipped -4.3% compared to 2021².

Branded honey sales continued to outperform private label in the retail channel in 2022, with branded dollar sales advancing 14.9% while private label grew slightly faster at 16.1%. As a consequence, private label’s share of dollar sales grew slightly to 42.9% in 2022 versus 42.6% in 2021².

Honey labeled as “raw” represented 35.6% of total volume in 2022, up 0.7% versus 2021 while “processed” honey volume sales slid -8.6%. Organic accounted for 11.8% of total honey volume in 2022 and registered a decline of -4.5% but up solidly from the 9.1% volume share it had just four years previously².

The 12 ounce size continues to reign as the #1-seller in the retail channel, accounting for 25.1% of all honey dollar sales. Dollar sales of 12 ounce packages saw an impressive sales increase of 21.7% over the prior year, while the 40 ounce size saw sales grow 16.8% versus 2021². 

¹ Source: USDA/ERS; Nielsen; Technomic

² Source: Nielsen - Answers on Demand, Total US xAOC (Latest 52 Weeks Ending 12/21/21)