There’s no doubt that consumers — and manufacturers — have spent more time at home the last two years than ever before. Bridging the gap between at-home inspiration and in-person purchases was a major theme of the 2022 Sweets & Snacks Expo.
Market research firm IRI’s Sally Lyons Wyatt opened the trade show speaking about how consumers first go digital before they shop in person. For the past two years, consumers have been searching online for what will emerge from the pandemic. They’ve been comparison shopping, finding new innovations and clamoring to finally taste test what manufacturers have been inventing for store shelves. This year’s Expo mirrored that shopping experience in a business-to-business setting. The new show app allowed our team to pre-shop for the coolest made-with-honey products that would appear on the show floor, and then taste test them in person at the event.
We found quite a few made-with-honey snacks and confections, each with unique positioning that satisfied a market trend — and our taste buds.
