RESOURCES

The National Honey Board is supporting the retail channel in 2023 with a three-pronged approach combining print advertising, support for retail promotions and an integrated program validating the impact that our Honey Saves Hives initiative has on incremental honey sales.

We’ll be running full-color print ads in the September issues of publications from major retailers. The eye-catching ads will deliver our Honey Saves Hives message and educate shoppers that purchasing honey supports beekeepers keeping healthy bees which in turn helps to sustain the global food supply.

Below is a list of the retailer publications we will be advertising in, as well as the timing of the placements.

• Savory (The Giant Company) – Sept.
• Savory (Giant Food) – Sept.
• Savory (Stop & Shop) – Sept.
• Hannaford fresh (Hannaford) – Sept.
• Healthy Bites (Weis Markets) – Sept./Oct.
• Rouses Magazine (Rouses Markets) – Aug./Sept./Oct.
• Celebrate Cooking (Brookshire Grocery) – Sept./Oct.
• Ready (Price Chopper) – Sept./Oct.
• Jewel Osco circular (3X marketing page ad) – Sept.

With a focus on National Honey Month, the NHB will also be supporting retailers who agree to incremental promotions for their honey categories including funding shelf signage, in-store audio advertising and digital ads. And with a select group of operators, we will collaborate to prominently incorporate Honey Saves Hives messaging into their circular and digital ads, in-store signage, email communications and social media activities to measure the resulting impact on their honey category sales.

National Honey Month is the ideal time for industry members to leverage the NHB’s activities and collaborate with their retail customers to implement incremental honey category promotions. Check out our one-page flyer for inspiration and suggestions on how to proceed. 

Have more questions or want to nominate one of your retail customers for participation in the NHB’s programs? Contact Don Ladhoff, NHB Retail Program Coordinator at [email protected].